It looks like the manufacturers of medical equipment are starting to take the NLP idea of changing the way you look at something to elicit a different reaction quite seriously...
http://www.medgadget.com/archives/20...needles_a.html
Of course its neuropsychologists who are getting the credit, so, once more, we'll just have to sit back and be satisfied with the knowledge that we were right quite some time before they ever picked up on it. Besides, our way is cheaper to manufacture and works no matter who a doctor buys his needles from...
Be Well,
Michael Perez