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He's basically an anti-NLP hypnotist.
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Hi Rich,
I think it's a bit more subtle than that. Brown was
an evangelical Christian as a teenager, who flipped to the opposite polarity in his twenties and became a hard-line skeptic.
As I recall from browsing the book (I decided 15 minutes of speed reading in Borders was enough for me!), the Mckenna-Breen large group training he went to felt too evangelical for his liking - a bad pattern match for him given his background.
BTW, even wholly positive reviews of large group Bandler trainings talk about the audience going into "
sheep mode", and predictably, this didn't sit well with Brown and felt a bit "culty" to him.
However, in his recommended reading list he raves about Persuasion Engineering, and recommends it as one of his favourite NLP books. He also incorporates submodalities into the methods of some of his tricks (and no, not
always as a red herring

), which are undeniably pure NLP.
So he's an anti-evangelical hypnotist, and
some of NLP apparently gave him the heebie-jeebies, but he highly recommends people read the books.
So I think it's fair to say he has mixed feelings about NLP. However, it wasn't exactly brilliant publicity for people attempting to raise the credibility of NLP, especially since it was a bestseller.
All the best,
Joe