Hi,

For those who literally mean business - I've just updated my site with some useful info.

Here >>> Business & Marketing Solutions for NLP & Coaching - True Lies of Marketing

and here>>> Business & Marketing Solutions for NLP & Coaching - 100 Greatest Headlines

I hope you find these pages useful...I'd love your feedback on how you put them to good use and the results.

James.

Thanks, I'll take a look!

A very useful set of presuppositions in the true lies of marketing.

There is one that I find slightly uncomfortable. "The medium is not the message" I agree with it in the terms you describe but I believe that the medium is often an important part of the message in that it sets the frame for the message.

Thanks again I will add these to my check lists.

southnick wrote:

"The medium is not the message" I agree with it in the terms you describe but I believe that the medium is often an important part of the message in that it sets the frame for the message.

The discomfort you feel is common. Your maybe doing what I sugested and considering the implication of what it would be like if you were convinced that it were true.

The medium does set a frame in part Nick...it's more about understanding how useful that is to know.


Stated in simpler terms and for example:

• A maildropped flyer is destined for the bin. Understanding that is important to utilising the medium effectively - but it's not your content.
• Yellow pages is where people go to find quick solutions, usually for immediate problems. Understanding that can make a big difference to the way in which you structure your message...but it's not your content.
• Google is somewhere people go to get a relevant range answers to search queries. Knowing that can help you structure a more effective message and utilise the medium more effectively....but it's not your content.
• Your business card is destined to be organised amidst maybe 100's of others...knwoing that can help you utilise the medium more effectively. (case in point with a client who made the back of his business card a mini poster for his book with a promotional code that got you money off if you bought online)

So yes Nick, the medium can set a perceptual frame. More usefully though - it's worth understanding the medium as much as possible - benchmarking it and the way people respond to it most commonly and how to leverage it's potential for influence.

I guess another way of stating this would be - Just because most people respond to flyers by binning them doesn't mean that yours will be binned IF you get your message right.

This presupposition is designed to get you taking reponsibility for YOUR communication - it's something that successful business marketers do all the time...take responsibility for your content, rather than blaming the medium. Select your medium intelligently - yes - then maximise the medium with the most effective and efficient content.

Hope that helps.

J.

I've got jack schit to sell or market, but feel the assumptions fit together well.

Assuming I had something to sell, and was working on my marketing strategy, then to ask the question "What would it feel like if I felt convinced that.........? Certainly fits well with me, twas a fun thing to read too:cool:

Stephen Salmon wrote:

I've got jack schit to sell or market, but feel the assumptions fit together well.

On some level or other, everyone's got something to sell. If you remove all the strictly-business bits from James' stuff there's plenty left over to be helpful in everyday influence situations, and who doesn't have lots of those?

Now tell us about this "Jack Schit" you have to sell. What exactly is it? How do you plan to market it...?

A good question bridge and one I’m only too happy to answer and share my strategy with you:

Jack Schit is a product like no other and through an effective marketing campaign I plan to attract and retain high value customers. The way I plan to achieve these sales is with a calculated advertising campaign in such a way that my customers will feel compelled to contact me. When my customers call they will be able to associate positive states with the product, which, in the long run, will help to catapult the perceived value of the product.

I acknowledge that it’s my responsibility to get my message across to the customer, all too often people blame the type of advertising on poor sales, rest assured, this won’t happen.

As I have hinted to previously, my clients will be able perceive the value in Jack Schit by the way I convey it’s value, which, I am sure you will agree, is a proven strategy of wallet elicitation.

I’m reminded of my last successful marketing campaign, when I was selling Bovine Schit, the results were great, and I have to be honest, and admit, I wasn’t too sure how my message was going to be received by my prospective customers, but they loved it. This system works, and is exactly the reason why I plan to use the same strategy, I won’t go into detail here, but my team have constructed some fantastic descriptions of Jack Shit, similar to Bovine Schit, but on a new and extraordinary level. One thing for sure is that, when you think of Jack Shit, that is exactly what you get.

I hope this clears up where I’m coming from and sounds like something you can buy and have hopefully got a feel for the product.



All said with the utmost plagiarism and best intentions, thank you James

"Wallet Elicitation"!!!


aaah man, you gotta' let me use that one!

Howabout this... Visa, Mastercard and Access Cues!!?? ...how to spot a big spender at 50 paces.

J

P.S. (If you need to ask about Access, you're too young)

jameslavers wrote:

"Wallet Elicitation"!!!


aaah man, you gotta' let me use that one!

Howabout this... Visa, Mastercard and Access Cues!!?? ...how to spot a big spender at 50 paces.

J

P.S. (If you need to ask about Access, you're too young)

Ah Access cues, I find a flexible approach to these matters pays dividends

"...when you think of Jack Shit, that is exactly what you get."

I think you're on to something, mate. With a little help from James you can build this into an empire. I'm queueing up for the first order, and I'm not even British!

Wow Jack Schit was one of the best vaudeville comedians ever, he disappeared after the scandle with the candle or was it his brother? His routine with the chicken, the orange,the lawyer and the fountain pen was a classic.

How much do you have of him to sell, is he still alive or stuffed.

Thanks for the helpful response James. It did make me wonder if there were mediums that I have ignored because I don't perceive them as the frame for my message, perhaps I need to question my perceptions.