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Great minds thinking alike
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...yeah right! this great mind that oversaw to do some RESEARCH before posting?? shucks!
I like what you said about the emotional involvement Mike. From my personal experience, I remember when I was in the early stages of building my business and I came out all guns blazing for what I saw as an antiquated model...the A.I.D.A advertising 'formula'.
In my expereince the model hadn't been 'upgraded' for the information dense age...it also assumed that individuals exposed to an advertising message would process it in the sequence intended by the advertiser...again, in my expereince, not true.
I've seen such finer results when people are emotionally 'enrolled' sooner and as a prerequisite to 'selling' rather than simply trying to get 'attention'' then 'interest' etc etc ...Fred enrolled them with speed and grace in my opinion.
J.