The use of NLP in sales is something that I find really fascinating.

In my opinion, being effective in sales is about having the ability to understand and connect with a persons values. This makes the process a pleasure for the buyer who feels understood and the salesman who is able to close the sale.

Michael Carroll has written a great article about using the techniques of NLP to effectively close sales. Click here to read.

Working in sales myself, I find that the tools of NLP play a big part in understanding and connecting with customers and indeed the sales cycle as a whole.

I would be interested in hearing how other people are using NLP in this area.

All the best,

Shem.