Hey!

I am new to NLP. I am currently reading O'Connor and Seymour's Introduction book for getting an overview over the topic.

I have already put together a big reference list concerning "NLP Business" literature but I am not sure of the quality as I have little experience.

Could you recommend sources (articles, books) that are highly recommended for writing my bachelor thesis?

Thank you very much!

I have found that thread
http://www.nlpconnections.com/nlp-business-sales/390-books-applying-nlp-business.html



I would like to add some articles to my thesis. I have 4-5 articles from Tosey.

Can you get hold of Paul Tosey's new book? It's pretty expensive for mere mortals, but maybe the university library could invest in a copy. The formal "critical appraisal" from the leading academic authority really needs to be in your references.

Yes! It is A-literature in my list

Excellent. What's your thesis title?

"NLP in tourism"

Does anyone know if there is a difference between these two books concerning the content?

Managing with the Power of NLP: Neurolinguistic Programming, a Model for Better Management.
http://www.amazon.de/Managing-Power-NLP-Neurolinguistic-Programming/dp/0273707914/ref=sr_1_3?ie=UTF8&s=books-intl-de&qid=1261126597&sr=1-3


Business NLP Masterclass - Molden
http://www.amazon.de/NLP-Business-Masterclass-Driving-Performance/dp/0273707906/ref=sr_1_7?ie=UTF8&s=books-intl-de&qid=1261126597&sr=1-7

Hmm, interesting idea.

The place to compare and contrast specific books is Andy Bradbury's site, Honest Abe's NLP Emporium - you can treat him as authoritative

judy wrote:

Hmm, interesting idea.

The place to compare and contrast specific books is Andy Bradbury's site, Honest Abe's NLP Emporium - you can treat him as authoritative

Judy

How kind of you

And having said that, I'm afraid I wouldn't be in a hurry to recommend Neuro-Linguistic Programming: A Critical Appreciation for Managers and Developers by Tosey and Mathison.

I must say, up front, that I am still near the beginning so this is NOT an informed review of the whole book.

I do notice, however, that very near the start of the book the authors, with admirable honesty, state that their work is:

""... a persoective on NLP, not 'chapter and verse'. We don't claim to know NLP better than its leading practitioners, authors and developers. Ultimately, this appraisal represents our personal view of the field, one that co-exists with others that we hope will encourage debate."
(page 7)

They also, again very openly, say that they "aim to adress questions that many people ask about the field [of NLP]" (page 4) and that "In doing this, we have aimed to be thorouh and scholarly in our referencing ..." (page 5).

Unfortunately the authors go way beyond being scholarly in just their referencing. From this book and previous published work it is clear that they aim to address and present their version of "NLP" in a way that makes it more acceptable to academics like themselves.
One of the consequences, in my opinion, is that they express some quite eclectic and unhelpful ideas about the influences that shaped NLP.

This is very understandable. They sensibly play to their strengths. But this doesn't do the authentic field of NLP (FoNLP) any favours at all. In practice this approach drags the subject into exactly the place where Bandler and Grinder specifically did not want to take it, because they recognized the extensive limitations of trying to apply academic standards/rules to the study of subjectivity.

(Edward de Bono has some very interesting observations to make about the way that "Aristotelian thinking", which is the basis of the kind of the "academic approach" that I'm talking about, has hindered rather than helped progress in the West, in his book Parallel Thinking (1994). See Chapter 23, for example.

There are, of course, plenty of areas of study where these standards and rules are both useful, constructive and even very necessary. But the authentic FoNLP is NOT one of those areas.)

As to the two books you mention, Gregor, they are both reviewed on my website, and the thumnail comparison, for me, is that Managing is a lot better than Masterclass (reasons for this opinion are in the reviews).

For other books on NLP in business, see the first section here:

Honest Abe's NLP Book Reviews - By subject area

Be well

Andy B

Hey guys!

Thank you Andi for your contribution, since then I have used your side a lot for my literature research.

If you could ask companies 5 questions about NLP what would they be? I need some questions for an interview.

Hi Gregor

DaveMc wrote:

If you could ask companies 5 questions about NLP what would they be? I need some questions for an interview.

Is it too late to answer your question?

I meant to answer before but I'm afraid I went off on a course and forgot about this thread [another senior moment ]

In case it's still relevant, one line of questioning might be about how the companies select new staff, especially customer-facing staff. Do they do anything about trying to recruit people who match their existing best staff (by matching them on a few key meta programs, for example).

Then there's all sorts of questions about how they present themselves and their products to the public. Are they aware of the need to direct adverts at all three rep. systems, for example? Do they ever try to find out what their customers specifically want when they book a holiday, etc.? Do their staff know what questions to ask a customer to help them to select the right holiday/break?

Hope this helps

Be well

Andy B.

DaveMc wrote:

Hey guys!

Thank you Andi for your contribution, since then I have used your side a lot for my literature research.

If you could ask companies 5 questions about NLP what would they be? I need some questions for an interview.

1: Do you guys know anything about NLP?
2: How important do you think effective communication is in business?
3: Would you want to utilise something that could benefit that?


there just 3, i suppose it is about what angle your coming from and what typo of information you want to find out or expose.

You need to read Persuasion Engineering by Richard Bandler and John La Valle, that book is specifically for NLP in business - sales really.

Hey!

Thanks for your questions. The interview was sent 1,5 weeks ago. Maybe I can still implement your ideas somehow (depends on the success of the current interview).

@ Andy
Thank you for your book. Your book gave me a basic idea in which direction I should go. The most important thing for my thesis is that I keep the golden thread as well as adhering to a deductive style.

O’Connor, J. & Seymour, J. (1993). Introducing NLP.
Tosey, P. & Mathison, J. (2009). Neuro-Linguistic Programming : A Crictical Appreciation for Managers and Developers.
Molden, D. (2009). Managing with the power of NLP. Neurolingustic programming; A model for better management. Second Edition.
Bradbury, A. J. (2006). Developing your NLP Skills.

Words that change minds
Persuasion Engineering
Influencing with Integrity
Time for a change
Using your brain for a change
The structure of magic

I decided to focus on the Meta model (the structure of magic, words that change minds) and maybe Meta programs.

DaveMc wrote:

I decided to focus on the Meta model (the structure of magic, words that change minds) and maybe Meta programs.

Seems like a good idea *to me*.

Best of luck

and be well

Andy B.