I'm gonna open a bookshop.
How can I use NLP to make people come and buy book from my bookshop?
and is it effective to put something on the wall that covertly says "You will buy book" ?

sina818 wrote:

I'm gonna open a bookshop.
How can I use NLP to make people come and buy book from my bookshop?

Stock good NLP books.

If your selling NLP books to NLPers then we know about embedding suggestions etc So we would laugh at your attempts ( OK I would yet, you get the point) - just be honest in your approach, have a cross section of basic through to advanced level books, have good prices, good shipping cost, make sure you can fill your commitments to getting the goods to people in good time and that will be a nice start.


J

sina818 wrote:

I'm gonna open a bookshop.
How can I use NLP to make people come and buy book from my bookshop?
and is it effective to put something on the wall that covertly says "You will buy book" ?

Make them buy books, that sounds so sinister. How about just be honest and offer them a unique and interesting experience.

Jay Budzynski wrote:

If your selling NLP books to NLPers then we know about embedding suggestions etc So we would laugh at your attempts ( OK I would yet, you get the point) - just be honest in your approach, have a cross section of basic through to advanced level books, have good prices, good shipping cost, make sure you can fill your commitments to getting the goods to people in good time and that will be a nice start.


J

I live in iran.
People in here have no idea what NLP is.
So What can I do?

Wow. Talk about narrow focus. Nowhere did Travis Sodi say he was opening an bookstore with NLP books. Just that he wants advice on using NLP in the store's signage.

My thinking would be, never mind embedded commands and all that stuff. Instead, create signage that is well-designed and has humour. In other words, a bookshop where the signs credit the shop's customers with wit and intelligence. Perhaps quotes to do with the different subject areas stocked in the shop. Anything which makes people feel they're being treated like they're interesting, basically.

Travis

I wouldn't open the book shop or I would delay opening the bookshop until you had a specific marketing plan to draw customers.

one bookshop where I live (in Houston TX)regularly invites authors to conduct book signings in their store. these aren't necesarily authors that have made the NY Times bestseller list. the proprietor then sends out an announcment via email once a week to all customers pre announcing the visit. naturally not everyone who attends these signings will buy a book but you increase floor traffic in the store ALOT

now hosting book signings is just one idea, yet I'd have multiple marketing ideas read to go BEFORE I even opened the bookstore.

I bow my head in shame lol - and yes I jumped to the wrong conclusion related to book types. Its not a big deal- yet Travis never specified the type of bookshop specific type or general, so this being a NLP/Hypnosis forum- it was an easy consultation to jump too, my bad. lol

Ok Travis

The Farsi/Persian language does not operate in the same way as the anglo-germanic language, and the processing of the languaging is somewhat different- in the way its constructed and ordered-so using an anglo-germanic- language based syntax system is not going to work in the same way it would for a native language base-

Here's a handful of hypnotic constutions- Have a play wit translating them, and see how they work-

After you recall a memory associated with these feelings ...
Again and again picture...
And allow that ( xxx) to continue ...
And as I shoot these words in your brain you'll notice ...
And as this begins to happen ...
And as we even begin to discover a sense of ...
And as you are continuing to read this ...
And as you are dreaming about ...
And as you dream in this information you'll ...
And as you do, just notice how ...
And as you do so notice, just notice how ...


Jay

adrian r wrote:

Wow. Talk about narrow focus. Nowhere did Travis Sodi say he was opening an bookstore with NLP books. Just that he wants advice on using NLP in the store's signage.

Where did he say he just wanted advice on signage.

Travis

NLP is about modelling. I have no idea what would encourage Iranians to buy books in Iranian bookshops.

But I bet the other successful bookshops in Iran do.

Go visit the top 3 or 4 and see what they do then do it yourself.

If you are really keen you can stand outside and interview some of the customers as they leave and ask them what they liked about the shop and what prompted them to make a purchase at that time.

John

Men occasionally stumble over the truth but most of them pick themselves up and hurry off as if nothing ever happened

sina818 wrote:

I'm gonna open a bookshop.
How can I use NLP to make people come and buy book from my bookshop?
and is it effective to put something on the wall that covertly says "You will buy book" ?

You see the bit about putting something on the wall? It's called signage. Wasn't asking for that exclusively, but the question was there.

adrian r wrote:

You see the bit about putting something on the wall? It's called signage. Wasn't asking for that exclusively, but the question was there.

adrian r wrote:

Wow. Talk about narrow focus. Nowhere did Travis Sodi say he was opening an bookstore with NLP books. Just that he wants advice on using NLP in the store's signage.

You see that word Just?

John

Do you realise that no one in Britain had had a hot bath until the Romans arrived

Precisely how pedantic would you like this interaction to become, and to what end?

adrian r wrote:

Precisely how pedantic would you like this interaction to become, and to what end?

As pedantic as the next response.

John

If you believe no one cares whether you live or die try missing a few mortgage payments

Open a bookshop,

Online?
Specialist?
In a busy mall or quite back street?
Are you selling books or also advice?
Who is your likely customer?
Who do you want to be your most popular customers?

There are a huge list of items you need to understand about cutomers before you are able to offer a strategy to be able to hook them. There is also a huge amount of research done on retail layouts, decor and ambience, I'd make that my starting place and let my imagination grow from their stimulation.

Matt

Do you realise that hundreds of people in Britain have not been able t have a hot bath yet today and are waiting for the Polish to arrive.

Yes - we have many senses and not just what we read influences our decisions.

Use NLP skills to identify and model successful book shops that you like.

Then apply what you find from this study.

Carol wrote:

Yes - we have many senses and not just what we read influences our decisions.

Use NLP skills to identify and model successful book shops that you like.

Shouldn't you model the ones that the customers like? He may not be representative.

John

My favourite character in the Bible is Charlton Heston

Good one John!

I did think of writing just that at first and then I thought that running a bookshop however successful that he didn't feel comfortable with wouldn't work.

so I did really mean it when I said

'Use NLP skills to identify and model successful book shops that you like.'

Carol wrote:

Good one John!

I did think of writing just that at first and then I thought that running a bookshop however successful that he didn't feel comfortable with wouldn't work.

Now there's the rub of course.

To use another example, would you use marketing techniques that were proven to be successful that you weren't comfortable with?

John

Acupuncture definitely works, have you ever seen a porcupine in poor health

Hi John

I have chosen to use only working and marketing techniques that I am comfortable with.



I am laughing about the porcupine and thinking of a joke.

Carol wrote:

Hi John

I have chosen to use only working and marketing techniques that I am comfortable with.



I am laughing about the porcupine and thinking of a joke.

So its just a matter of getting comfortable with the others then?

John

The Norwegian language is merely German spoken underwater