Discussion:
The Psychology of Persuasion
-
The Psychology of Persuasion
I have'nt had a chance to read through all the posts for Business and Sales so apologies if I repeat something someone else has already written.
I have had a quick glance through them though and could find no reference to Robert Cialdini and his work on persuasion and influence.
Whilst not an NLP'er (as far as I know) he has done some tremendous work on finding out what influences people to make the decisions that they make. Much if it can be applied to business and sales (and just about every othe areaof your life).
-
"Influence" by Cialdini is an excellent resource and has been used a lot by Jamie Smart and Marc Hogan in their works on persuasion.
I am sure I have mentioned Cialdini on other threads here, but if not I am glad that you have reminded people about his work.
-
-
-
Thank You Nina - I really like his material.