Cold Reading is "a set of strategies, to do with the psychology of communication, that enable you to influence what others think, feel and believe." I often say it is the most powerful psychological persuasion technique in the world.

In its most trivial form, cold reading is used by people who pretend they have psychic ability or can read fortunes. The Masterclass is not about pretending to be psychic.

Cold reading has many ethically responsible applications in your personal, social and professional life. It is especially useful in any role to do with selling, negotiation, therapy, training or inter-personal communications.

The Masterclass is not context-specific. When you attend the Masterclass, you will acquire a set of skills that cover all the above areas and more. How you use these skills is up to you.

I sell a book called 'The Full Facts Book of Cold Reading'. The Masterclass starts where the book leaves off. The book is 'how cold reading works', the Masterclass is 'how to benefit by applying cold reading, personally and professionally, in everyday life'.

To book your place on this course, please follow this link : http://www.ianrowland.com/CRM/CRMPayment.html


For more information on the Cold Reading Masterclass please visit Ian Rowlands website at http://www.ianrowland.com/crm/

See the feedback from previous Masterclasses can be viewed here:
You can also see this independent review by a participant on the June Masterclass : http://www.magicweek.co.uk/magic_rev...wland_2008.htm

To book your place on this course, please follow this link now: http://www.ianrowland.com/CRM/CRMPayment.html