Latest research has revealed that metaphor is the very stuff of thought. If you seek to understand people and how they tick, whether you’re gathering information or helping people to change, you’ll want to be ready to help them explore their metaphoric worlds.

That means you'll want to learn Clean Language, based on the work of therapist David Grove.

Mastering Clean Language can mean:

• You can dump the ‘technique toolkit’ - you'll always have a great way to help others, formally or in casual conversation
• You can handle tougher clients, in more challenging situations, and get better, more lasting results

What difference could that make to you, your clients, your career, your business?

Clean is almost the opposite of the life coaching often seen on reality TV, with its well-meant advice which sometimes slides towards bullying. It feels gentle, respectful, creative, almost spiritual

But it can get to the heart of an issue fast, powered by the magic of metaphor. Latest research in the world of cognitive science has revealed that metaphor is the very stuff of thought, perhaps even more fundamental than language. And because metaphors are at the heart of our thinking, changes that happen at a metaphoric level can have a spectacular impact on many different areas of a person's everyday life.


Make a Clean start right now! Join the UK's leading specialist, Wendy Sullivan, for Module 1: Working Magic and Module 2: Conjuring Change on 20-23 January.

And step into a new world...